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Page 64 of 64 · 758 articles total

Multi-Touch Attribution: A Methodology for Defensible Marketing Decisions
Attribution

Multi-Touch Attribution: A Methodology for Defensible Marketing Decisions

Marketing attribution affects budget decisions substantially. A methodology for multi-touch attribution that produces defensible insights without overstating precision.

Julia Mercer Julia Mercer May 3, 2026 2 min read
A Framework for Marketing Channel Mix Decisions
Search Strategy

A Framework for Marketing Channel Mix Decisions

Marketing channel mix decisions affect revenue substantially. A framework for systematic channel allocation grounded in operational reality.

Julia Mercer Julia Mercer May 3, 2026 3 min read
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