Author

Julia Mercer

Julia has worked in SEO and digital marketing for fourteen years across agencies and in-house teams. She writes research-driven analysis of search marketing strategies, channel attribution, and the operational decisions that determine whether marketing programs produce sustainable revenue.

Page 64 of 64 759 articles total

Channels

Paid Search at Scale: Operational Patterns That Sustain Performance

Paid search operations at scale require specific operational patterns. An analysis of practices that sustain performance across substantial spend.

Julia Mercer May 3, 2026 2 min read

Attribution

Multi-Touch Attribution: A Methodology for Defensible Marketing Decisions

Marketing attribution affects budget decisions substantially. A methodology for multi-touch attribution that produces defensible insights without overstating precision.

Julia Mercer May 3, 2026 2 min read

Search Strategy

A Framework for Marketing Channel Mix Decisions

Marketing channel mix decisions affect revenue substantially. A framework for systematic channel allocation grounded in operational reality.

Julia Mercer May 3, 2026 3 min read